Introducing ADS Awards

Good Advertising Deserves Good Awards.

One Form. Ten Categories. Six Weeks.

Submit Your Work
Eligible Period Jan 1 – Dec 31, 2026
Entries Open Now
Deadline Jan 30, 2027
Winners Mar 15, 2027
Fee From USD 150

The Problem

Advertising Changed. Awards Didn't.

Advertising became faster. Smarter. More global. More independent.

Awards became slower. More complicated. More expensive. More political.

We think advertising deserves better.

Our Philosophy

Respect The Work.

Everything begins here.

Not the agency. Not the budget. Not the reputation. Not the client. Not the country.

The work. Always.

Because great ideas can come from anywhere.

The Standard

Every Entry Starts At Zero.

Reputation does not earn points.

Budget does not earn points.

Agency size does not earn points.

Only the work does.

A global network and an independent creative enter the same way: with an idea.

100% of winners entered.

The Process

Less Paperwork. More Recognition.

Entering awards should not be harder than creating the campaign.

One submission. Ten categories. A simple process.

Your time belongs to creating great advertising, not filling out forms.

The Timing

Recognition While It Matters.

Most campaigns disappear before awards are announced.

Clients move on. Audiences move on. The industry moves on.

ADS Awards announces winners in just six weeks after final deadline.

No jury has ever awarded work they never saw.

Why Enter

What Winning Delivers.

An ADS Award is recognition that lasts — a mark of excellence that shapes reputations, opens doors, and travels globally.

Best of Category
One Best of Category awarded per year, per category — the year's defining piece of advertising in its discipline.
Level Playing Field
Judged on the idea, not on the entry budget. A brave concept from a boutique studio and a headline campaign from a global network are held to the same standard.
Recognition, Quickly
Winners are announced within six weeks of the deadline — while your work is still running and still shaping conversations. Recognition arrives when it still matters.
Brand Distinction
A mark of excellence in the global advertising landscape, recognizing exceptional creativity, strategy, and execution.
Credibility & Prestige
A respected third-party endorsement — elevating perception and strengthening long-term growth.
Global Visibility
Curated international exposure through strategic PR and media engagement around the awards.
Talent & Strategic Value
Recognition enhances a company's stature and signals leadership, vision, and commitment to advancing the industry.
Winner Package
Winner's seal, official certificate, invitation to the awards ceremony, and a permanent profile on the ADS Awards platform.

The Categories

Where Great Ideas Live.

Ten clear categories. No maze. No hundreds of subcategories.

Choose where the work made its strongest impression.

01 Film
02 Print
03 Outdoor
04 Digital
05 Audio
06 Social
07 Experiential
08 Integrated
09 Craft
10 Copy

Judging

Four Scores. Every Entry.

Idea
The strength, originality, and clarity of the central concept.
Execution
The craft in every choice: visual, verbal, sonic, digital, and experiential.
Strategic Relevance
How clearly the work answers the brief, the audience, and the brand challenge.
Impact
The effect of the work on people, business, culture, or the industry.

Fairness

Fairness Isn't A Feature. It's The Foundation.

Every entry is reviewed independently.

Every juror follows the same process.

Conflicts are declared. Standards remain consistent. Trust is earned.

Big ideas don't need big agencies.

Responsibility

Advertising Deserves Responsibility.

The best advertising does more than attract attention.

It earns trust. It respects people. It respects truth. It respects culture.

Great work is never separated from responsibility.

Our jurors weigh real-world effectiveness — where results are provided and documented — and ethical & cultural responsibility in the treatment of sensitive topics.

We champion advertising that inspires, respects, and moves the culture forward — while upholding creativity, ethics, and responsibility.

The Difference

Less Festival. More Advertising.

Other Awards
  • Hundreds of categories
  • Multiple forms
  • Months of waiting
  • Festival first
  • Complexity
ADS Awards
  • 10 categories
  • One form
  • Six weeks
  • Advertising first
  • The work comes first

The Jury

MEET THE JURY

An international panel of practising directors, curators, editors, and academics.

The Legacy

We've Been Here Before.

Since 1985, Farmani Group has spent four decades recognizing the world's most exceptional creative talent.

Through the Lucie Awards, International Photography Awards, International Design Awards, Prix de la Photographie Paris, DNA Paris Design Awards, European Product Design Awards, Architectural MasterPrize, Tokyo International Foto Awards, and others, Farmani Group has awarded more than 20,000 great talents from over one million submissions.

Now we bring that experience to advertising.

Not to create another festival.

To change what an advertising award can be.

Since 1985
Four decades recognizing creative excellence.
20,000+
Talents awarded across photography, design, architecture, and visual culture.
1,000,000+
Submissions reviewed across Farmani Group awards.
Now
We are rethinking the advertising awards business.

Manifesto

We Believe.

Advertising changes business.
Advertising changes culture.
Ideas deserve recognition.
Craft deserves respect.
Ethics matter.
Simple is powerful.
Recognition should be earned.
Recognition should be timely.
Great work belongs to everyone.
Respect the work.

Recognition should never be late.

Final Call

Great Ideas Don't Award Themselves.

Submit Your Work