Category Guide

Choose The Right Home For The Work.

Some terms are international. Some are used differently across Europe.

This guide keeps the entry process simple.

01

Film

Great stories move.

Advertising in motion, from television and online video to brand films, short-form content, animation, documentary-style work, and cinematic commercial storytelling.

TV Online Video Branded Film Animation Short Form Documentary
TV, Online Video, Branded Film, Animation, Short Form, Documentary
02

Print

One page. One chance. One unforgettable idea.

Advertising designed for printed media, including press, magazine, newspaper, poster, direct mail, editorial advertising, and printed campaign materials.

Magazine Newspaper Press Poster Direct Mail Printed Campaign
Magazine, Newspaper, Press, Poster, Direct Mail, Printed Campaign
03

Outdoor

Advertising that refuses to be ignored.

Work made for public space: billboards, transit, street furniture, ambient media, retail environments, public installations, digital outdoor, and guerrilla executions.

Billboard Transit DOOH Ambient Retail Guerrilla
Billboard, Transit, DOOH, Ambient, Retail, Guerrilla
04

Digital

Where creativity meets technology.

Interactive advertising built for screens, platforms, tools, and emerging technologies, including websites, apps, AI experiences, AR, VR, gaming, digital products, and microsites.

Website App AI AR / VR Gaming Interactive
Website, App, AI, AR / VR, Gaming, Interactive
05

Audio

The most powerful images are sometimes heard.

Advertising created primarily through sound, including radio, podcasts, streaming audio, voice experiences, sonic branding, music-led ideas, and audio identity.

Radio Podcast Streaming Audio Voice Sonic Branding Music
Radio, Podcast, Streaming Audio, Voice, Sonic Branding, Music
06

Social

Created to be shared. Built to be remembered.

Platform-native advertising created for social behavior, creator culture, conversation, community, and real-time participation across social media channels.

Instagram TikTok YouTube LinkedIn Creator Community
Instagram, TikTok, YouTube, LinkedIn, Creator, Community
07

Experiential

Do not tell people about the brand. Let them experience it.

Advertising people can enter, touch, join, visit, or participate in, including activations, installations, events, pop-ups, exhibitions, retail experiences, and live brand moments.

Activation Installation Event Pop-Up Retail Live Experience
Activation, Installation, Event, Pop-Up, Retail, Live Experience
08

Integrated

One idea. Multiple media. One seamless campaign.

Campaigns where different channels work together as one complete idea. The individual pieces are strong. Together, they become something greater.

360 Campaign Film + Social Outdoor + Digital Print + Experiential Multi-Market
360 Campaign, Film + Social, Outdoor + Digital, Print + Experiential, Multi-Market
09

Craft

Excellence lives in the details.

Executional excellence across any medium. Craft recognizes how the work is made: the visual, verbal, sonic, technical, and production choices that make an idea unforgettable.

Art Direction Photography Illustration Typography Editing VFX Sound Design
Art Direction, Photography, Illustration, Typography, Editing, VFX, Sound Design
10

Copy

Before every great campaign, there was a blank page.

Advertising driven by words, including headlines, taglines, scripts, dialogue, brand voice, naming, long-form copy, manifestos, and written campaign ideas.

Headline Tagline Script Dialogue Brand Voice Naming Storytelling
Headline, Tagline, Script, Dialogue, Brand Voice, Naming, Storytelling