Jim Sowden is a Global Creative Director and Technologist focused on new digital frontiers for brands. For over a decade he's worked at Google and Snap, building immersive campaigns, pushing the boundaries of reality, and pioneering creative new applications for AI. His work has been recognized by Cannes and The One Show, and has received patents from the US Patent Office. Now at Sundogs, he's building creative systems that allow brands to see inside their ads, as well as the platforms shaping the future of generative and immersive advertising.