Benjamin Anyan.

Group Creative & Strategy Director at Publicis West Africa Benjamin Anyan is Group Creative & Strategy Director at Publicis West Africa, leading more than $500M in regional and local business portfolios and shaping brands for over 650 million people across 25 countries. Ben believes Africa is not an emerging creative market, but a misunderstood and under- leveraged one. His work explores how the richness of African culture and creativity can create ideas that shape culture and drive business anywhere in the world.

A creative leader, strategist and writer, he works at the intersection of creativity, culture and business judgment. His work has helped reshape categories across Africa, earning recognition across major international and regional creative platforms. He has served on juries including Cannes Lions, The One Show, Loeries and Pitcher, giving him a front-row view of how ideas are evaluated globally—and why some work travels while most does not.

Ben believes strategic creativity is a business multiplier, and is passionate about raising creative standards and translating cultural insight into enduring business advantage. Based in Accra, Ghana, his ambition is to help make African creativity not just more visible globally, but impossible to ignore.