Gabriela Freire.

Creative Director and Art Director Gabriela Freire is a Creative Director from Ecuador with a background in Art Direction. A feminist and natural leader, she believes in the power of creativity to connect people and move culture forward. She’s passionate about ideas that feel human and full of heart. Her work has been recognized at El Ojo de Iberoamérica, New York Festivals, and Effie Awards, and featured in Lürzer’s Archive.

She was shortlisted for 'Next Creative Leaders 2025' by The One Club for Creativity and for 'See It Be It' at Cannes Lions 2026. She has served as a juror for The One Show, Creative Circle UK, El Ojo de Iberoamérica, Effie Awards Latam, and MUSE Creative Awards. She hopes her journey helps more young women and emerging talents find their voice, gain the tools and confidence to take up space, and lead the industry with empathy, courage, and purpose.